BBA Syllabus and Important Books 2023

BBA Syllabus and Important Books: Bachelor of Business Administration or BBA is a business oriented course that you can pursue either as full-time or as correspondence. It is of 3 years’ undergraduate degree course.

You will understand the different operations of an organization through specialization in a certain field. Subjects that are in the curriculum of BBA course is set in such a way that student can get fundamental knowledge of various function in an organization.

Student must go through the syllabus thoroughly how vast and what kind of subject is waiting for you before taking admission in BBA course. Though the syllabus looks very vast, it is curved well to know managerial and entrepreneurial skills that is required by a candidate during their professional life.

The most important subjects are Business Economics, Principles of Management, Business Mathematics, Statistics, Organisational Behaviour, etc. in BBA.

Subjects of a candidate may vary according to their specialization. Your opportunities will be in wide range, if you choose the right specialization such as Human Resource Management, Finance, International Business, Sales and Marketing, etc.

Eligibility Criteria

There are minimum eligibility criteria that one must possess to grant admission in this course. You have pass 12th or equivalent degree from a recognized board/ university. One may get admission on the basis on merit or may choose to appear in the entrance examinations that are conducted by the top level institutions.

There are many institutions like SVKMs NMIMS Anil Surendra Modi School of Commerce, Loyola College, SSCBS, etc. that offer BBA course. IGNOU along with other universities launch a distance learning programme through one can pursue their BBA course.

In the total duration of this course, you will be busy with projects, case studies, quizzes, class tests, viva, presentations, submission of assignments, performance in the computer lab and their scores.

BBA is a compact programme of foundation, core, elective, skills that are very essential to work in a corporate industry. Many institutions focus on the local project/ internship that are carried out during or after the course to get practical experience like one may get in real in corporate industry.

Syllabus of BBA Course

Key Highlights

Semester I

• Principles & Practice of Management
• Business Communication
• Financial Accounting
• Business Law
• Business Economics
• Computer Application

SEMESTER – II

• Organisational Behaviour
• Business Environment
• Business Mathematics
• Environmental Management
• Management Accounting
• Profit Planning & Control

SEMESTER – III

• Production Methods
• Manpower Management
• Marketing Concepts
• Business Finance – I
• Business Statistics
• Computer Application

SEMESTER – IV

• Operations Research
• Industrial Law
• Office Management
• Sales & Distribution Management
• Research Methodology
• Business Finance – II

Semester-V

• Management Information System
• Indian Economy
• Banking Law & Practice
• Advertising & Public Relations
• Human Resources Development
• Summer Training Report

SEMESTER – VI

• Corporate Planning & Strategic Management
• International Marketing
• Marketing of Services
• Financial Institutions and Markets
• Entrepreneurial Development
• Comprehensive viva-voce

Subjects List for BBA Course

Foundation Subjects: Mathematics for Business, Business Analytics, Business Economics.

Core Subjects: Financial Management, Accounting, Essentials of Marketing, Business Organisation and Principles of Management, Business Law, Human Resource Management, Organisational Behaviour, Marketing, Entrepreneurship, International Business Management.

Electives Subjects: Marketing and Operations Research, Commercial Bank Management, Security Analysis, E-Commerce, Digital Marketing, Advanced Sales & Distribution, Retail Management.

Required Skills: Writing Skills, Etiquette and Conversational Skills, Negotiating and Persuading Skills, Problem Solving and Consulting Skills, Selling, Conflict Resolution, Personality Development.

Subject wise BBA Syllabus

Semester I

Principles & Practice of Management: Evolution of Management, Planning & Decision making, Organization & staffing, Directing & Leadership, Motivation.

Business Communication: Meaning, Nature, Scope, Definition of Communication, Types of Communication, Communication Barriers, Principles of Communication; Written Communication, Oral Communication, Mass Communication, function of mass communication, Role of Mass, Report Writing.

Financial Accounting: Accounting, meaning, definition, objectives, scope, basic, terms, accounting principles, branches of accounting, uses & limitations of Accounting, Concepts & Conventions, Accountings uses, Accounting information, Accounting equations, Basic Accounting Procedure, double entry system, Practical system of book keeping, Suspense Accounting, Bank Reconciliation, Depreciation, L Statements Final Accounts, Trading Account, Profit & loss Account, Balance Sheet.

Business Law: What is Law, various sources of Law, significance of law, business law, impact of law on society & business economic aspects of Constitution & its implications, Law of Contract, Principal, Law of sale of goods, Remedies for breach of contract Auction Sale Law of negotiable instruments, Law of Partnership.

Business Economics: M.E.: Meaning, Nature, Scope, relationship with other sciences & its Significance, Economics applied to Business Decisions, Theory of firm & industry Demand Analysis, Cost, Break Even Analysis, Profit Planning & Management.

Computers: Introduction: Defining Computers, features, History, Generations, Components, classification of computers, input-output devices, Types of computer memory, introduction to computers, Hardware and Software, Introduction to HTML, Operating System, Introduction to Boolean Algebra, Introduction to computer network, Concepts of Networking, Advantages, classification of NETWORKS, WINDOWS introduction, Internet.

Semester II

Organisational Behaviour: Nature and Structure, Perception, Job Stress, Group dynamics, Conflicts, Group decision making & control,

Business Environment: Environment, Indian economy, Types of Economies, Economic Growth & Development, Role of foreign Investments, Business & Law, Inflation, Multinational, Multinational in India, Business & Society, Financial Institutions.

Business Mathematics: Set theory, Progression & Annuity, Matrices, Linear Programming.

Environmental Management: Renewable & Non Renewable Resources, Water Resources, Food Resources, Land Resource, Biodiversity & its Conservation, Environmental pollution, Social Issues in Environment, Human population & Environmental,

Management Accounting: Management Accounting, Marginal Costing, Standard Costing.

Profit Planning & Control: Profit Management, Profit Planning and Control, Standard Costing, Inventory Management, Types of Reports.

Semester III

Production Methods: Production Management, Manager Production Planning, Manufacturing System, Continuous manufacturing System, Plant Location, Work Study, Quality control & inspection.

Manpower Management: Introduction, Recruitment Selection, Training & Development, Performance Appraisal, Job Satisfaction & Quality of work life.

Marketing Concepts: Overview of Marketing, Marketing Management, Market Segmentation, Marketing Channel Management,

Business Finance – I: Introduction of Business Finance, Sources of Finance, Capital structure and Leverage, Operating Leverage, venture capital financing, Cost of Capital.

Business Statistics: Introduction to Statistics, Frequency Distributions and measures of central tendency, Correlation and Regression Analysis, Time series Analysis, Sampling Theory.

Computers: Data Representation, Programming languages, Language translators, Introduction to MS Word, Introduction of MS Excel.

Semester IV

Operations Research: Introduction to Operation Research, Linear programming, Transportation & Assignment Problem, Network Analysis, Inventory control.

Industrial Law: Factories Act 1948, Industrial disputes act 1947, Standing Orders Act 1946, Payment of Bonus Act 1965.

Office Management: Definition the office, Office Management, Office Organization, Record Management.

Sales & Distribution Management: Sales Management, Sales Force Management, Sales Administration & Control, Physical Distribution, Channel Design Management.

Management Accounting Research Methodology: An introduction meaning of research, Research Problem, Research Design, Methods of Data Collection, Interpretation and report writing.

Business Finance: Working Capital Management, Management of cash, Receivable management, Inventory Management, Capital Budgeting, Dividend Policy, Stock Exchange.

Semester V

Management Information System: Decision making in MIS, Concepts & model, System design & implementation, Data Base Management, Data Communication EDI electronic Data interchange, Introduction of E. Com.

Indian Economy: Overview of Indian Economy, Capital Formation, Planning in India, Private and Public Sector, Public Sector, Present Economic Policy, Industrial policy – 1948, 1956, 1977, 1980, 1990, 1991, 2000-2001.

Banking Law & Practice: Banking regulation Act 1949, RBI, Kinds of Accounts, Types of Account Holders, Pass book, Services to customers, Cheque, Negotiable instruments, Employment of bank funds.

Advertising & Public Relations: Advertising Management, The advertising Budget decision, Budgeting decision rules, Setting Advertising objectives, , Public Relations.

Human Resources Development: Natural and scope of HRM, Job Analysis and Job design requirement, Employee Welfare.

Semester VI

Corporate Planning & Strategic Management: Significance of Planning, Corporate Objective, Strategy Formulation, Strategy implementation, Organizational apparition.

International Marketing: Nature and Importance of International marketing, Global marketing information system and research, Foreign market entry strategy, Global marketing mix, International pricing decision,

Marketing of Services: Introducing services marketing the comparative study, Bank Marketing, Tourism Marketing, Hotel marketing, Marketing of some selected services.

Financial Institutions and Markets: Financial System, Financial Institution, IFCI, Investment institution structure, SEBI.

Entrepreneurial Development: Definition, Characteristics of entrepreneur, Entrepreneurial development training, Institutions in aid of entrepreneurs.

Also Read: Popular Courses after BBA

Important Books for BBA

• Modern Business Organization: By Modern Business Organization
• Industrial Organization Management: By Sherlekar, Patil, Paranjpe, Chitale
• Management Concepts and Practices: By C.B Gupta
• Business Organization and Management: By Jallo, Tata McGraw Hill
• Business Environment Text and Cases: By F. Cherunilam
• Organizing and Financing of Small Scale Industry: By Dr. V. Desai 
• Business Correspondence and Report Writing: By R. C. Sharma, Krishna Mohan
• Communicate to Win: By Richard Denny
• Business Communication: By M. Balasubrahmanyan
• Modern Business Correspondence: By L. Gartside

Career Opportunity after BBA

You will get job opportunities corporate industry, if you complete your graduation degree in BBA. Placement after BBA course has increased substantially in the last few years.

It will provide you sufficient knowledge and help you to build up necessary skills of management, analysis, thought process and real problem solving skills in business. You will get offer from for the posts of Advertising Managers, Marketing Managers, Public Relations Managers, etc.

BBA Syllabus FAQs:

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